Staring at a blank page is the worst.
And when it’s your business, sales, or brand identity on the line, the analysis paralysis can be even more brutal.
I am no stranger to analysis paralysis. And you know what? You’re busy.
You want the most direct website copy checklist possible. A checklist you can copy and paste into a Google doc and start writing out ideas for.
And yes, we can certainly go into more detail about each page, section, and word of your website copy, but for now, let’s give you the easiest website copy checklist possible so you can get out of analysis paralysis and into writing mode.
What you need to know before you write your website
Ok, but reeeeel quick here, let’s gather a couple things that will make writing and creating your website so much easier.
Because, you’re going to want to make your job as easy as possible. Websites are a lot of work, and most of the time, they end up taking longer than you think they will.
So make sure you have these things to so creating your website can be as easy as possible:
– Testimonials
– Brand photos
– The main Call To Action (CTA)
– Your offers
– A CRM for your inquiries
– SEO Keyword Research
Yes, there are lots of other things you could use to create a great website, but that’s what I would recommend at a bare minimum.
Your Website Copy Checklist
Ok! Copy-paste these into your Google doc!
Home
- Strong header
- Engaging subheader
- Call To Action
- Disruptor message (to get them to scroll)
- Your solution
- Introduce yourself
- Services overview
- Testimonial
- Lead magnet
- Strong CTA Section
About
- Engaging/Fun header
- Subheader to give more context
- The problem you solve
- Your unique solution
- Your mission/the transformation you provide
- Fun facts section
- Tell them where to learn more
- Strong CTA
Services
- Engaging hook
- Share your “secret sauce”
- Services or package details
- Your process
- Testimonials
- An “on the fence” section
- FAQs
- Call to action
Portfolio
- Overview of your approach
- Your portfolio pieces
- The client
- The problem
- The process
- The transformation
- The result
- Testimonials
- Engaging call to action (like inquire)
Blog
- Introduce the blog (bonus if give it an on-brand name!)
- Featured blog posts
- Categories
- Blog feed
- Freebie/mini bio
- Direct reader to your services
Contact
- Hyped-them-up header
- Subheader
- What to expect when they inquire
- Optimized contact form
- FAQs
- Freebie opt-in or more resources
Now, here are resources on how to actually write your website copy…
For details on the website pages you absolutely need, check this out.
For your headlines, check out these templates.
For writing your services page, look at this post.
For writing your copy in a conversational (not-boring) style, you’re gonna want to read this.
For incorporating storytelling into your marketing, read this.
So, how’s your website copy coming along?
If after reading this, you’re still staring at your Squarespace or Showit template in confusion, you’re in the right place.
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