That’s right, I’m putting the “roast” in Dark Roast Copy Co.
Ok? Decent? Vaguely sounding like that one generative AI tool we’ve all come to know and love?
If you want your copy to work as hard as you do, you know that just “ok” isn’t going to cut it. It might not need a full rewrite, but a little *zhuzh* could be just the thing to take your offer from “meh” to “omg, I need this now.”
Before you burn it all down hit “publish”, you need another set of eyes on this copy.
After being peer pressured to change my “website copy audit” offer to a “copy roast”, I just had to give the people what they wanted. (And what they want is a healthy dose of humor and tough love.)
When I’m not dragging your copy, I’m writing website & sales copy for ambitious entrepreneurs and personal brands. I’ll be bringing all those skills to your website roast too.
Let’s be honest, we’re all craving something honest these days. So settle in, grab a caffeinated beverage, and get ready to improve your copy with a little tough love and a lot of humor.
✓ More clarity on your positioning and messaging
✓ Actionable changes you can make right away
✓ Greater confidence in your online presence
✓ Tough love that gets you closer to your goals
✓ Real honesty on how you can do better
✓ More aligned inquiries and sales
✔️ Questionnaire prior to the audit
✔️ Loom video audit of your copy
✔️ 1hr copy consultation
✔️ Detailed notes after our call & call recording
✔️ Action-forward list of copy changes and recommendations
✔️ 2 week unlimited email follow-up support
I thought I could use a final proofread and someone to help me polish off the final 10% where I was feeling stuck and indecisive -- Delaney was the BIGGEST help. Absolute game changer.
MICHELLE G.
1. Booking Your Copy Audit & Fill Out Your Questionnaire:
You will fill out a brief questionnaire to kick off our project. This will help me get an understanding of your industry, audience, target market, and goals for auditing your copy audit.
2. Get Your Video Audit & Notes:
I’ll send a Loom video walking you through my recommendations for your copy and showing you what I would change on your website and in your copy for each page.
3. Q&A Call:
On our 1 hr long call, we will discuss the items I’ve laid out in my recommendations and any questions you have after you’ve reviewed the Loom video and recommendations.
You’ll get the recording of our call so you can refer to our talking points later. From there, you can implement changes immediately.
2 weeks of email support are included, so as you implement the changes I’ve recommended to your site, I’ll be happy to take a look and give you feedback.
When you book your copy audit, you’ll be able to choose cream, sugar, and heat level, lol. As in, you can choose how hot you want this roast to be. I ultimately want you to get a lot out of this copy audit, so I can be as nice (or mean) as you want me to be!
I usually have time for a full website (typically 5-7 pages.) In other types of copy, this could be up to 10 emails, a sales page, or funnel audit.
For sure. This audit is great for a website, sales page, or email sequence, but if you have another project you want me to audit, let me know! You can ask questions by emailing delaney@darkroastcopy.co.
And by heat, I mean better copy, improved messaging, and more inquiries?