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Website copywriting for creative founders who want selling to feel easy.

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Sell like your Authority Type | Take the quiz to make selling easier →

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Website copy that takes you from being one of many options to being THE option.

WEBSITE COPYWRITING PACKAGES FOR CREATIVE FOUNDERS

Standing out online isn’t getting any easier – and while a stunning design can certainly get eyes on your website, it’s the words on your website that actually turn those eyes into paying clients. With the right words, your website becomes your employee of the month, every month.

WORDS SO STRONG, THEY’LL RIVAL YOUR MORNING COFFEE.

Your website is the filter all your sales go through.

A strong website isn’t a “nice to have” asset for your business. It’s the filter that all your clients go through to decide if they want to work with you.

Whether clients find you on Google, social media, or are direct referrals, your website can either get them closer to buying from you… or have them leaving you on read.

Can I just say, whoever said your copy can’t be clear and clever was probably just bitter about their jokes not landing.

We can’t all be Sabrina-Carpenter-level wordsmiths, but why make that everyone else’s problem??

The truth is, copy that is both clear and clever is statistically more likely to capture attention and drive conversions.

Let’s make sure your website is infused with the personality you need to capture attention, and the sales tactics you need to casual lurkers into dream clients.

And because I know how to write you copy that sells for you, all I need for you is to bring your true self to the table.

Here are just a couple of the tools I use in every project to make sure your site is a success:

Cognitive Biases:
Deep down, all our brains work the same way, and I know how to write copy that hits the “I need this” button in their brains.

SEO Optimization:
So your site can be found by people searching for you on Google

Wireframing:
Writing your copy to look like a website, not just a block of text you have to sort though.

Ideal Client Research:
Good copy comes from knowing your clients better than they know themselves.

Caffeine:
What can I say? I’m an addict.

Sales & website copywriting packages for founders who are allergic to playing small

(But might need help sounding as good as they actually are.)

Website Copywriting

When your website is written in a way that channels your authority, showcases your personality, and props you up as the go-to in your industry, ideal clients will flock you your offers like caffeine addicts to their first cup of the day.

When I’m writing your website, it’s my job to get inside the minds of your ideal clients, and find the exact combination of words that will get them to fall in love with you and your brand — attracting more business and opportunities for you along the way.

THIS PACKAGE INCLUDES:

Up to 7 pages of conversion-focused, SEO-optimized copy
SEO keyword research + metadata
Customized onboarding questionnaire + market research
60-minute kickoff strategy call
Wireframe to seamlessly integrate into web design
1 live review call + 2 complimentary rounds of edits (if needed)

Timeline: 3-4 weeks

Starting at: $4500

write my website→

VIP Day

What would you do if you had an expert copywriter on your team for a day?

Probably your most pressing and high-impact copy to-dos. When you hire me for a VIP Day, you get my undivided attention to work on whatever writing tasks you need done for your business — in a fraction of the timeline and pricetag.

CHOOSE ONE FOR YOUR VIP DAY:

Copy-editing for 3 web pages
3 SEO-optimized blog posts
1 Sales page
Email Nurture Sequence
1 Web page
Landing page & emails

Price tag: $1750

become a vip→

…OR A CUSTOM PROJECT OF YOUR CHOICE

Main Character Messaging™

Your business pops off when your messaging is solid, but unlike other brand messaging offers, my signature framework doesn’t just tell you what to say – it teaches you how to see yourself as someone who sells easily.

This framework is perfect for the service providers who want their message to land better in their copy, content, and IRL conversations — and for the creative founder who’s focusing on building their personal brand.

THE FRAMEWORK INCLUDES:

Authority Type Quiz Results
Personality + Brand Voice Profile
Selling Persona Profile
Brand positioning + ideal client analysis
Main messaging + taglines
A “how to use” overview to your messaging
Audit of current messaging presence

Price tag: ~~$1400~~

become a main character→

The best part? You can get started with Main Character Messaging™ now, for free.

Take this quiz to learn which Authority Type you are, and learn the practical tools you can use to sell like that type. Your results are just a taste of how Main Character Messaging™ can help you sell better in your business.

take the quiz

"Using Delaney for website copy is a no-brainer.

- WILL REVELS, PIECAPITAL Wealth management

I love how she uses the StoryBrand framework to add structure to the project – she just pulls it out of you in a way that makes the engagement easy.

She’s no shrinking violet – if your idea sucks she’ll tell you. But once you agree on left and right limits for the engagement, she is able to hone in on your brand voice quickly, and leverages that skill in such a way that the messaging feels authentic to you – saving you time. Highly recommend."

more kind words

"She is always weaving what you say into her copy, and understands the end user, tone, and industry she is creating copy for.

- Chris Chan-Tse, Gold Beech Construcion

more kind words

Delaney is not only an excellent copywriter but has a straightforward, documented process that makes the whole exercise easy to digest and to be a part of.

We cannot recommend her enough, and will not hesitate to reach out to Delaney again for our future copy-writing needs!"

"Now my site perfectly reflects who I am and my services and will attract the ideal clients I'm looking for.

- Virginia Heleno, VM Interiors

more kind words

As a big DIY-er, I designed my website myself, but was very overwhelmed trying to figure out how to approach the copy. After searching through various providers' websites, I knew Delaney would be the perfect fit, and I'm so glad I decided to take a step back and leave the copy in her hands.

She made the process very simple and enjoyable and took the time to truly understand my needs and vision."

D

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And all that? That’s just the on-paper stuff you’ll get. Unofficially, you also get…

More clicks to your website, due to my keyword research and skills writing for SEO-optimization.

More confidence from knowing exactly how to explain why you’re legit, without fumbling over your words or not showing your personality.

More opportunities for visibility, partnerships, teaching, speaking, or collaboration due to your upleveled online presence.

More hype — from me, because I’ll probably become obsessed with you and your business (it happens too often, so I’ll warn you now.)

Some FAQs:

If you’ve scrolled this far, you’re wondering about these, right?

+ How do I know which website copywriting package is right for me?

Typically, my clients will either fall into a full website copywriting package, or a VIP Day (if you want edits made on existing copy.) We'll discuss which one is right for you on a call.
A good rule of thumb? If you need a designer, you need a copywriter first. (Ask your designer, they’ll agree with me.)

+ Do you offer payment plans?

Sure do! Projects are broken up into milestones, but monthly installments are available for full website copywriting packages in 3-5 month plans.

+ How do you write in a way that sounds like me?

There are 2 main tools I use to capture your voice: 1) a clear process, questionnaire, and research that helps me get to the heart of who you are, and 2) the annoying intuition I have as a theatre kid to be able to mimic anything. (That’s just another way of saying I’m naturally good at picking up people’s voices because I’m nerdy that way.)

+ I bought a website template, will you write copy for it?

I'd love to! I will likely recommend some layout adjustments, so keep a designer on hand, so the copy can be presented in the best light.

+ Do I need a web designer or developer for this project?

Yes, if you don’t plan on adding the copy to your website yourself. If possible, wait until we've written the copy before putting your designer to work. I'm happy to collaborate with them to make your copy *pop.*

+ How far in advance should I book my project?

VIP Days are the fastest way to work with me, I can usually get you in within a couple weeks. For website copywriting, I recommend booking me and your designer a couple months before you’re planning to launch your new website. Check out my availability when you inquire.

"Delaney is the perfect choice when you need the perfect copy.

Delaney is in one word - TERRIFIC. Her approach is collaborative. Her demeanor is enthusiastic and professional."

- Roy nassau, consultant

A few industries & businesses I’ve written copy for

LIFE COACHES
PHOTOGRAPHERS
INTERIOR DESIGNERS
SLEEP CONSULTANTS

WEALTH MANAGEMENT ADVISORS
EXECUTIVE CONSULTANTS
LUXURY CONSTRUCTION
BRAND & WEB DESIGNERS

AUTHORS
TECH BRANDS
PODCAST STUDIOS
HEALTH COACHES

Not seeing your industry here? Well, it’s a good thing I’m a huge nerd, a great researcher, and always up for a challenge. Send me an email if you have a question about your specific project

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