Website copy engineered to take your people from browser to buyer.
WEBSITE COPYWRITING PACKAGES FOr premium service pros
You’re already good at what you do, your website should be good at selling what you do. And if she’s not? Let’s get her words up to speed so she can be your employee of the month, every month.
you're too good to be misunderstood
You’re a genius at your work… and that’s actually the problem.
Too many amazing business owners are getting lost in the sauce of their own genius.
Your work is good. Your clients love you. Your results should speak for themselves… they just aren’t (yet.)
But taking the very thing that makes you good at what you do, and putting it through a framework that is engineered to take someone from browser to buyer?
That’s how you get website copy that convinces people to hire you, before they’ve even gotten on a call with you.
And we can write those words in a single week.
“Wait, can you really write my website in just a week?”
In short? Absolutely.
If you’re really great at what you do, your website falls in the typical range of pages (3-4), and your results are already amazing, there is absolutely no reason your website should not be selling for you 24/7.
And when we have a clear, proven framework that makes your genius obvious? The right words reveal themselves quickly.
The Browser to Buyer Framework
Because your work is genius, so the path to working with you should be clear.
Phase 1: Signal Mining
Phase 2: Conversion Mapping
Phase 3: Translation
There are repeatable, psychological reasons why people buy. We pull them out of your genius and identify the signals that cause people to move down the line from browser to buyer.
These signals get mapped onto the exact journey a reader needs to take to become a buyer. What they need to believe first, second, third, etc. becomes our blueprint for your website
This is where I take our blueprint and translate your genius into language your ideal clients are already using. This manifests as the 1st draft of your website.
Website in a Week
For premium service providers who are really as good as their results are, your website should be selling for you.
During your Website in a Week, we’ll be diving into your business, your testimonials, and your niche to create copy that is engineered to get more of the right people into your offers, faster.
INCLUDES:
- The core 3 pages of your website written (Home, About, and Services)
- 1 Complimentary Contact page
- SEO optimization, title tags, and meta description for each page
- The Browser to Buyer Framework to map your buyer journey
- Wireframe for easy design implementation and/or collaboration with your website designer
- 2 60-minute calls (kickoff and calibration)
$4000
THE WEBSITE COPYWRITING PACKAGE
INVESTMENT:
The Result?
A clearly defined buyer journey, written into the fabric of your website, that moves someone from browser to buyer.
"I had a $140,000 flash sale since Delaney updated the copy. And retention has also been higher because it's clear to them what they are joining...more so than before."
- Shannon, instagram reels Expert
more kind words
"I now have more clarity on my offer and can explain the benefits way better than I could before working with Delaney. It's not a "standard" membership that people understand right away so Delaney's words brought it to life!
“AMAAAAAZINGGG! I feel super confident about articulating our offering as a business and our new website copy feels totally US!
- Jen, Production Studio Owner
more kind words
“The copy was over and above what I could have imagined, and as soon as I inputted it all into our new website interface, it blended so seamlessly with who we are.”
Some FAQs:
If you’ve scrolled this far, you’re wondering about these, right?
Yes, Website in a Week can easily be swapped out for writing your sales page and launch materials. Please indicate that you’re looking for sales page copywriting when you inquire with me.
Sure do! Your project will be broken up into milestones, but monthly installments are available starting at $1000 a month. Ask about these on our discovery call if you’re interested.
There are 2 main tools I use to capture your voice: 1) a clear process, questionnaire, and research that helps me get to the heart of who you are, and 2) the annoying intuition I have as a theatre kid to be able to mimic anything. (That’s just another way of saying I’m naturally good at picking up people’s voices because I’m nerdy that way.)
I'd love to! I will likely recommend some layout adjustments, so keep a designer on hand, so the copy can be presented in the best light.
Yes, if you don’t plan on adding the copy to your website yourself. If possible, wait until we've written the copy before putting your designer to work. I'm happy to collaborate with them to make your copy *pop.*
VIP Days are the fastest way to work with me, I can usually get you in within a couple weeks. For website copywriting, I recommend booking me and your designer a couple months before you’re planning to launch your new website. Check out my availability when you inquire.
I take on custom projects at a limited capacity, but yes. If you need more pages than what’s included in Website in a Week, custom scopes start at $5500. Please indicate that you’re looking for a custom project with me when you inquire or email me at delaney@darkroastcopy.co to discuss.
A few industries & businesses I’ve written copy for
LIFE COACHES
PHOTOGRAPHERS
INTERIOR DESIGNERS
SLEEP CONSULTANTS
WEALTH MANAGEMENT ADVISORS
EXECUTIVE CONSULTANTS
LUXURY CONSTRUCTION
BRAND & WEB DESIGNERS
AUTHORS
TECH BRANDS
PODCAST STUDIOS
HEALTH COACHES
Not seeing your industry here? Well, it’s a good thing I’m a huge nerd, a great researcher, and always up for a challenge. Send me an email if you have a question about your specific project
You already have the website, the results, and the “omg you changed my life!!” messages — why not let them sign your next clients for you??
Ok, genius, you’re too good to be working this hard to get your next client, agreed?
Let’s get your genius into a framework that is designed to take your people from browsers to buyers.
