The copywriting portfolio for business owners who are ready for their words to work.
The words on your website or sales page have one job: to make people get it.
You know your offer is good.
So when the words on the page match how good it is, your people will get it.
(Which means they’ll buy what you’re selling, hire you, or join your program.)
That’s what I help you create as your copywriter, just like I’ve done for these clients here.
The Dark Roast Copy Co. copywriting portfolio
Blackbird Creative Designs
website copywriting
The brand:
Blackbird Creative Designs is a brand and website design studio for the bold and unapologetic. She doesn’t do boring – but rather, she helps people stand out through strategic and unconventional design.
The focus:
The focus of this copy project was to clearly communicate the value that Nikki provides as a designer, without losing the unconventional and creative flair that is so central to her brand. Her readers should clearly understand that she knows how to blend uniqueness and strategy.
The results:
- Started signing more high-ticket clients right after launching her website.
- Copy that matches her value, and gets people connected to her brand without her having to sell to them directly.
Testimonial:
“It now works as a client converting machine. My website already positions me as the expert because of the amazing copy alongside my services and work. After working with Delaney I felt 1000x more confident sending my website to potential clients.” – Nikki
The Reels Lab
SALES PAGE & EMAIL COPYWRITING
The brand:
Shannon McKinstrie is an Instagram Reels expert who came to me for help with marketing around her membership, The Reels Lab. She wanted a more streamlined and professional way to get people into her membership on an evergreen basis.
The focus:
I helped her narrow in on the value of her membership, the ROI it provides to members, strategically addressed possible objections on the page, and
The results:
- Clearly articulating the value of the membership and creating a no-brainer buyer journey for new members.
- Growing The Reels Lab membership to $2 million within a year after launching.
Breadwinner
Salespage copywriting
The brand:
Jillian Todd Coaching helps creative entrepreneurs plan and meet their financial goals. Jillian came to me for a rewrite of her Breadwinner sales page for her upcoming launch.
The focus:
The sales page needed a rewrite to call in a more specific type of client who had a bigger financial goal. The new goal was to write a sales page targeting creatives who wanted to achieve a financial goal worth ~$50k.
The results:
- Clearly articulated the value of the program AND positioned it in a way that called in clients who were a better fit and likely to get bigger results from her coaching.
- A successful relaunch and filled the spots in her program.
Testimonial:
“Delaney CRUSHED my sales page. My old sales page had been endlessly tweaked and edited but still not quite there, so I knew it was time to get a fresh start. Working with her was so smooth, and I loved feeling taken care of in the process- I never felt nervous because I knew she understood my business and goals clearly. Can't recommend her enough!” – Jillian
A few industries & businesses I’ve written copy for
LIFE COACHES
PHOTOGRAPHERS
INTERIOR DESIGNERS
SLEEP CONSULTANTS
WEALTH MANAGEMENT ADVISORS
EXECUTIVE CONSULTANTS
LUXURY CONSTRUCTION
BRAND & WEB DESIGNERS
AUTHORS
TECH BRANDS
PODCAST STUDIOS
HEALTH COACHES
Not seeing your industry here? Well, it’s a good thing I’m a huge nerd, a great researcher, and always up for a challenge. Send me an email if you have a question about your specific project
And they’ve said things like…
“She understands what I need in terms of copy better than I do. I throw out an idea, then we brainstorm it together and then she does MAGIC.”
"Bring all of your ideas to her. She has a way to weed out the ideas that will make you shine.”
- Vittoria, Sales Funnel Expert
"I've gotten so many comments on how my website made them want to book and my bookings are up now."
"I'm getting more organic search traffic and more people are filling out my lead form on the site. Would hire her again for future help in an instant."
- Stacey, Web Designer
“AMAAAAAZINGGG! I feel super confident about articulating our offering as a business and our new website copy feels totally US!
“The copy was over and above what I could have imagined, and as soon as I inputted it all into our new website interface, it blended so seamlessly with who we are.”
- Jen, Production Studio Owner
Hey, I’m Delaney — your go-to, over-caffeinated website & sales page copywriter.
I’m all about cutting the BS and getting to the root of why your stuff sells.
Like a cup of extra strong coffee, I write sales and website copy that blends sales psychology and your own genius to get words that are as strong as your offer is.
If you need words that match how good you are — designed to sell, convert, and get you visible — you’re in the right coffee copy shop.
