89 Brand Voice Adjectives To Describe Your Brand

One of the hardest things about writing copy or content for your business? Knowing what to say.

After that? It’s knowing how to say it.

For many business owners, having a well-defined brand voice sounds like something they want, but they don’t know how to exactly to define their brand voice.

Having a clear understanding of your brand voice is essential, because it’s part of your branding (yes, branding goes well beyond your logo and colors)

I’d even argue that your brand voice is more important than your logo. When you’re building a brand for the long term, how people find your voice is going to leave more of an impact than your logo.

First, what even is a brand voice?

Your brand voice is basically the style, voice, or character your brand comes across as.

Basically, if your brand were a character in a TV show, your brand voice would be the character description. It would be used for every line your character has in the TV show.

Having a defined brand voice is important for the same reason that characters are written the same way in each episode of a TV show. It’s the growth, depth, and recognition that people latch onto, which only comes with consistency.

Defining your brand voice is important for controlling how people feel about your brand.

If you want people to feel like they trust you, are excited about you, and are ready to buy from you, having a defined brand voice is going to help you build all of that.

Speaking of, another key benefit of defining your brand voice is that it allows you to be consistent over time.

Having a consistent brand voice is more important than having the *most unique* brand voice our there

Can you imagine if they hired a different actor for the same character of a TV show for every episode? 

(Actually, that might be freaking hilarious in the right TV show, but I digress…)

A lot of business owners think that having a defined brand voice means they have to be loud, crazy, or iconic right out of the gate.

However, being consistent over time is going to get you a lot further than being iconic right out of the gate.

Think of it: you need to show up for your brand every time you write an email, post on social media, or talk about your business. Hiring a contractor like a copywriter or social media manager? They’re going to have to know your brand voice too.

Being consistent with your brand voice is the goal. Don’t feel like it needs to be overcomplicated, just make sure it’s something you can show up for every day.

How to define your brand voice

Say I’m your copywriter or brand strategist, I’m going to ask you several questions about your brand, your business, and your goals to help you define your brand voice.

To define your brand voice, I’d ask you questions like:

• What’s your sense of humor like? (dry, witty, goofy, or more serious and stoic)
• What kind of visuals are you drawn to? Is your brand bright and colorful, or more dark and moody?)
• How would your friends, clients, or colleagues describe your brand voice?
• What’s the current vibe in your industry? (Are people excited and inspired or more focused and serious)
• Who are some people or brands you admire for their voice or style? (Think Sabrina Carpenter or Liquid Death)

Oftentimes, when I’m working with a small business owner or personal brand, defining their brand voice is more about drawing out what’s already there, rather than architecting a voice from scratch.

Chances are, you have lots of material already that’s in your brand voice. Your job now is to define it so it can be stronger.

Here are some of the different brand voice adjectives you can use to define your brand voice.

Brand voice adjectives to choose from

As you’re going through this list, think about your existing content, copy, branding, and feedback. You’ll also want to think about what’s easy for you. Choose words that you know you could write in every day, since you’ll be using them a lot!

For extrovert-coded brands:

For introvert-coded brands:

For funny brands:

For serious brands:

For trendy brands:

For timeless brands:

3 ways to use your brand voice adjectives:

Select 3-5 words that best describe your brand voice and keep them in your messaging guide or style guide. As you create new material for your business, these words will help make your brand stronger by making it more consistent.

When you’re writing your own copy or content

When you’re working on a new sales page, email sequence, or resource for your audience, keep your brand voice adjectives in mind to stay consistent. 

When you’re hiring someone to work on your brand

If you’re considering bringing on an employee, like a VA, social media manager, or designer, having your brand voice defined clearly is crucial for making their job easier. 

When you’re outsourcing your copy

And of course, if you’re hiring a copywriter to write for your business, having a clear idea of what your brand voice is will help them write you amazing copy. If you still need help defining your brand voice? A copywriter is actually the perfect person to help you with that.

Need help defining your brand voice in a way that will really resonate with your audience? I can help you there

Having a strong brand voice that is used consistently across all the material in your business can do A LOT to help people trust you. 

And having a copywriter in your corner? That can make a huge difference in how your brand shows up.

If you need some professional help with your brand voice or copy for your business, here are some ways I can support you.

Have me audit your copy: Want me to audit your website so you know how your brand voice is coming across? Book a Website Roast with me, and I’ll (lovingly) roast your copy so it’s primed for conversions.

View my copywriting packages: I can write your whole website, or just edit a couple of your existing pages. Either way, check out which of my Copywriting Packages is right for you.

You’re ready to work together? Inquire with me here to get started on your project.