One thing I’ve noticed as a copywriter is that industries who heavily focus on visuals (interior designers, photographers, videographers) often struggle with their written content.
Interior design blog ideas tend to be few and far between when you’re mainly focused on sharing images of your work.
However, since visual industries tend to be so focused on sharing images, really nailing down your copy and content writing can put you miles ahead of the competition.
And as a copywriter who looooves working with interior designers and other visually focused creatives, I’ve got your back.
You’re in the right place for better blogging.
Why should interior designers be blogging?
A better question would be: who shouldn’t be blogging?
Blogging is such a beneficial way to grow your business, boost your visibility, and provide value to your audience.
And since most interior designers want to be the first result to show up on Google for your area when people google “interior designer near me,” it’s pretty much a no-brainer to start blogging.
For interior designers specifically, blogging can help you:
- Show up higher on Google (for Local SEO especially)
- Grow your email list
- Make you look legit for PR opportunities
- Demonstrate your expertise
- Expand your reach and opportunities
- Get more design clients.
It’s one thing to look like the best interior designer in your area. It’s quite another to have dozens of blog posts demonstrating that you are the best interior designer around.
So basically, there is no downside to blogging. It’s the most sustainable way to grow your business and your reach long term.
Convinced? I hope so. Let’s dig into what the heck you should be writing about for your interior design blog.
The most important thing to remember is that there is always an abundance of blog post ideas. Not every blog post has to be editorial-level production. Some of the best blog posts are simply you sharing your thoughts, ideas, and insight as an expert.
(BTW, here is my recommended blog post writing template you can use to write these posts.)
Before you write a blog post for your interior design business, you should think about…
- Who is the target audience for this post?
- Is there and SEO keyword or search query I’m targeting?
- What action do I want them to take at the end of this blog post?
These crucial questions will help people not just read your blog post and leave, but actually get them to follow through on engaging with your brand.
I usually recommend directing people towards getting on your email list, typically by sharing a freebie they’ll want to opt in to or by hyping up how great it is to be a subscriber to your newsletter.
This way, you can nurture leads and get them more familiar with you and your brand. It’s much easier to convert them into a client once they’re in love with you.
Ok, here are your blog topics!
Share your design projects
- Before and after transformations
- Portfolio walkthrough or case studies
- Your design process walkthrough
- Remodel budget breakdowns (for transparency)
Interior design tips & ideas
- Room-specific design guidelines (bathrooms, living rooms, kitchens)
- Space-saving solutions for small homes
- Paint color selection guides
- DIY common house projects
Trend-based content
- Explaining current Pinterest design trends
- Trying trending TikTok design ideas
- Upcoming interior design predictions
- Timeless vs trending: how to pick your style
Seasonal content
- Seasonal decorating calendar for design
- Holiday decorating guides based on your home type
- How to repurpose decor for different seasons
- Gift ideas for home decor lovers
- How to design your office/Zoom background for different seasons
Style guides
- The 411 on different interior design styles
- How to mix design styles without clashing
- How to create your own personal design style
- Style guide on specific design elements (like mantels, dining tables, lighting fixtures, etc.)
Local SEO topics
- The best antique stores in your town
- Local expos for interior designers
- Best networking events for home improvement professionals
- The best furniture stores in your city/state
- The top 10 events for design inspiration in your area
Behind-the-scenes content
- Day in the life of an interior designer
- A typical design project timeline
- Common challenges and solutions for interior design
- How I find inspiration as an interior designer
Educational content
- Interior design terminology explained
- When to DIY vs when to hire an interior designer
- How to pick an interior designer that’s right for you
- How to work with both your interior designer and your contractor
Eco-friendly design
- Sustainable materials for your interior design project
- Energy-efficient design solutions
- Green design certifications to look for in your interior designer
- The top 10 eco-friendly home decor brands
Budget-friendly content
- How to create high-end looks for less
- DIY design tips for [your ideal client]
- When to splurge vs. save on interior design elements
How-to posts
- How to maximize the space and storage of your kitchen
- How to arrange your living room furniture
- How to create the perfect ambience with lighting from Amazon
- How to select flooring that’s both beautiful and durable
- How to pick the right paint colors for any room
Interior design basics
- Space planning basics all interior designers know
- 5 lighting fundamentals for a well-lit space
- Material selection basics for any space
- Design Psychology 101: How spatial layout impacts your mood
- 5 questions every interior designer should ask about your space
You’ve got the visuals, now you just need the right words to accompany them
If you’re anything like the other interior designers I’ve worked with, you probably know how to pick a paint color and how to style a mantel, but the words to describe how amazing you are? That’s a little harder.
Luckily, finding the right words to convince people to hire you is my specialty. Here are some ways we can stay connected or you can start working with me.
Check out my copywriting services: Get conversational copy that convinces your people to hit “inquire” when they land on your website. Check out my services here.
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